Privacy Policy

Last updated: May 2026

This Privacy Policy explains how we collect, use, and protect your personal data when you visit the website masterfixroofingandupvc.co.uk (the “Website”). We are committed to handling your data safely and in strict accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

The Website is operated by:

  • Company Name: MASTER FIX ROOFING & UPVC LTD
  • Registered Office Address: 255 Long Furlong Drive, Slough, England, SL2 2LY
  • Company Registration Number: 11962814
  • Nature of Business (SIC): 43910 – Roofing activities
  • Data Controller: MASTER FIX ROOFING & UPVC LTD
  • Contact Email: office@masterfixroofingandupvc.co.uk
  • Contact Phone: 01753 671 954 | Mobile: 07599 633 677

We provide professional roofing and uPVC services for residential and commercial properties in the United Kingdom.

2. Information We Collect

Information you provide directly:

  • Name and surname
  • Email address
  • Phone numbers (landline and mobile)
  • Property/Installation address (provided via phone, email, or contact forms for quoting and job execution)
  • Message content and details of your roofing/uPVC requirements (including emergency 24/7 requests)

Technical data (automatically collected):

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and actions taken on the Website

Cookies and tracking technologies:

We use the following analytical, functional, and marketing technologies:

  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • Facebook Pixel (Meta Pixel)
  • Google reCAPTCHA v3
  • Essential cookies required for the technical functioning of the Website

3. How We Use Your Information

We use your personal data to:

  • Respond to your roofing or uPVC enquiries and provide detailed service quotes.
  • Communicate with you regarding active roofing projects, inspections, and emergency callouts.
  • Arrange site visits to your provided address.
  • Improve our Website, user experience, and local SEO performance in Slough and surrounding areas.
  • Protect the Website from spam, abuse, and cyber threats.
  • Run targeted local advertising and remarketing campaigns (Google Ads / Facebook Ads).
  • Comply with legal, financial, and regulatory obligations in the UK (such as HMRC tax records and invoicing).

We do not sell, rent, or trade your personal data with third parties.

4. Legal Bases for Processing

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

  • Performance of a Contract: To take steps at your request before entering into a contract (e.g., assessing your roofing needs and providing a free quote) and to perform our contracted roofing services (e.g., carrying out repairs or installations at your property).
  • Legitimate Interest: For responding to general enquiries, managing emergency 24/7 client communication, ensuring Website security, preventing fraudulent activity, and optimizing our business marketing performance (via local SEO monitoring and analytics).
  • Consent: For non-essential cookies and marketing scripts (Google Analytics, Meta Pixel) which you can freely grant or withdraw at any time via our cookie banner.
  • Legal Obligation: When processing and retaining data is necessary to comply with UK statutory or regulatory laws (e.g., invoicing, corporate tax regulations, and accounting).

5. Data Sharing

We may share your data only with trusted third-party service providers who assist us in operating our business, including:

  • Website hosting, server infrastructure, and technical support providers.
  • Email and business communication software solutions.
  • Google Services (Analytics, Tag Manager, reCAPTCHA, Maps API).
  • Meta Platforms (Facebook Pixel for marketing insights).

All third parties are contractually obligated to respect the security of your personal data and to treat it in accordance with the law. We do not share your data with third parties for their own direct marketing purposes.

6. International Data Transfers

Some of our external third-party service providers (such as Google LLC and Meta Platforms, Inc.) are based outside the United Kingdom, meaning their processing of your personal data involves a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We transfer data to countries that have been officially deemed to provide an adequate level of protection for personal data by the UK Government.
  • We use specific Standard Contractual Clauses (SCCs) alongside the International Data Transfer Addendum (IDTA) approved by the UK Information Commissioner’s Office (ICO).
  • We rely on the UK Extension to the EU-U.S. Data Privacy Framework where applicable.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, structural warranty, or reporting requirements:

  • Contact and quote messages: Up to 12 months (unless converted into an active roofing contract).
  • Client account records & project details: Up to 7 years following completion of work to comply with UK financial/tax regulations and to manage potential structural/workmanship warranty claims.
  • Analytics data: Retained in accordance with Google Analytics data retention settings.
  • Cookie data: Based on expiration periods detailed in our Cookie Policy.

8. Cookies

We use cookies to ensure proper website functionality, analyse performance, and run local marketing campaigns. You have the right to choose whether to accept cookies or not. You can manage or update your cookie preferences at any time using the interactive cookie consent banner available on our Website.

9. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your data:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of any incomplete or inaccurate data.
  • Right to erasure (“right to be forgotten”): Request deletion of your data under certain conditions.
  • Right to restrict processing: Ask us to suspend the processing of your data.
  • Right to data portability: Request the transfer of your data to another party.
  • Right to object: Object to processing based on legitimate interests or direct marketing.
  • Right to withdraw consent: Withdraw your consent for tracking cookies at any time.

If you wish to exercise any of these rights, please contact us at office@masterfixroofingandupvc.co.uk.

You also have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.

10. Google reCAPTCHA

This Website is protected by Google reCAPTCHA v3 to prevent spam, automated abuse, and malicious script submissions. The operation of reCAPTCHA v3 is subject to Google’s Privacy Policy and Terms of Service. reCAPTCHA may analyse hardware and software information, such as device and browser data, to confirm you are a human user.

11. External Links and Embedded Content

Our Website includes links to external platforms (such as social media profiles) and embedded content (such as Google Maps to show our service radius). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. Security

We take data security very seriously. We have implemented appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed in an unauthorised way.

To protect data transmitted through our online contact and emergency callout forms, all connections are strictly secured via HTTPS/SSL encryption. Furthermore, the Website is protected by advanced premium security protocols, including active web application firewalls and specialized traffic filtering designed to detect and mitigate malicious bot attacks, brute-force attempts, and unauthorized automated script executions (including malicious XML/XML-RPC requests).

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

MASTER FIX ROOFING & UPVC LTD

  • Email: office@masterfixroofingandupvc.co.uk
  • Postal Address: 255 Long Furlong Drive, Slough, England, SL2 2LY
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